A small piece of paper with numbers that have the power to change a life forever! Okay... let's replace the paper with an app and one person with 600,000+ monthly users. This is our business!

📌 Your Mission

As (Senior) Performance Marketing Manager (m/f/d), your mission will be to scale NextLotto’s user acquisition engine across paid channels—including Meta, TikTok, Google Ads, DSPs, Apple Search Ads, CTV/LTV, and emerging platforms—as well as ASO. As Lotto Scanner continues its rapid growth and our paid budgets expand, you will partner with the existing Performance Marketing team to drive day-to-day campaign management, creative testing, reporting, tracking, and channel optimization. Your ultimate goal will be to lower CAC, build a robust, high-velocity creative-testing muscle, and unlock and scale entirely new acquisition channels.

🎯 Your Tasks & Responsibilities

• Daily campaign management on owned channels (Meta, ASA, Google Ads, TikTok) — bid optimisation, budget pacing, audience and placement testing

• Creative testing — work with the creative team to brief, ship and iterate ad creative; document learnings

• Performance reporting — weekly dashboards, monthly deep-dives, channel-level CAC, ROAS, Conversion Rates and quality-of-acquisition metrics (e.g. Payback period & Retention Rate)

• Channel testing — design and run structured pilots on new channels with proper measurement and stop/scale decisions

• Tactical coordination with our external partners on CTV/LTV/programmatic execution — briefs, weekly check-ins, creative reviews

• Attribution + tooling — keep our MMP setup clean (Adjust), work with our data team to understand, analyze data and MMM

• Cross-team coordination with organic Social Media, Brand, CRM, and Creative

• Stay close to compliance (German lottery regulation / GlüStV,GGL) — work within paid-marketing guardrails specific to lotteries

🚀 Your Key Competencies

Must-have

• 3–5 years of hands-on paid user acquisition or performance marketing for a B2C app or consumer product

• Deep platform expertise on at least 2 of: Meta Ads Manager, TikTok Ads Manager, Google Ads, Apple Search Ads.

• Familiarity with programmatic display / DSPs (DV360, The Trade Desk, etc.)

• Hands-on creative testing experience — you can brief creative, design A/B structures, read results and iterate

• Strong attribution and data literacy — working knowledge of MMPs and attribution (Adjust, AppsFlyer, Branch), iOS/Android tracking, SKAN, event mapping. You love to work with data!

• Analytics fluency — comfortable with dashboards, GA4, Adjust or similar, spreadsheet modelling; can build clean dashboards

• Demonstrated track record of lowering CAC at scale with documented case studies

• Fluent English (working language). German is a plus, not a requirement.

Nice-to-have

• Experience scaling a consumer app through paid

• Web-to-app experience is a plus

• Experience in regulated industries (lottery, fintech, gambling, gaming)

• Experience with CTV/LTV paid (Joyn, RTL+, Waipu)

• Familiarity with MMM, incrementality testing, geo-lift experiments

• Influencer-paid or affiliate marketing background

• Experience working with a media agency partner

• Ownership mindset — take responsibility for channel performance end-to-end, don't wait for instructions

• Detail-oriented + data-driven — make decisions on evidence, not gut; check the numbers twice

• Curious experimenter — always testing, always learning, comfortable with structured failure

• Collaborative — work closely with creative, brand, social, CRM, data, and the partners

• Resilient under change — ad platforms shift constantly (iOS privacy, algorithm updates); rolls with it without losing momentum

• Strong communicator — explain paid performance clearly to non-paid people; don't hide behind jargon

• Comfortable with startup ambiguity — fast pace, lean processes, evolving priorities

🏆 Your Goals in the Role (6–12 months) → Impact

• Take full ownership of channels day-to-day (e.g. Meta, Apple Search Ads, Google Ads) — daily optimisation, creative briefing, budget pacing, performance reporting

• Drive measurable CAC improvement vs current baseline on owned channels (specific % target to be set after month 1)

• Build a creative testing framework — structured A/B testing on Meta and TikTok with proper learnings documentation, accelerating creative iteration

• Set up proper attribution and reporting infrastructure — dashboards that replace ad-hoc reporting; clean data flow from MMP (Adjust) into a single source of truth

• Test at least 2 new channels through structured pilots (e.g. native ads, DSPs for niche segments) with clear go/no-go decisions at the end

• Take coordination of the agency relationships on tactical execution (briefs, weekly reviews, creative reviews)

🎓 Your Background – Education & Experience

• 3–5 years in user acquisition, performance marketing, or growth marketing

• B2C consumer app background strongly preferred (mobile-first, install-driven business model)

• Bachelor's degree or equivalent practical experience

• Bonus: experience working alongside other team-members in a structured team

🎁 What we offer you:

Remuneration & work-life balance:

• Competitive salary and trust-based working hours.

• Private health insurance.

• Generous training budget.

• Extraordinary team events.

• Meal benefit.

Communication & trust:

• Open, honest and direct communication. Your ideas are welcome!

• A feedback meeting every quarter to help us grow together.

• We encourage innovation and are open to new ideas that push the boundaries.

Modern working:

• Everything you need for your daily work: MacBook, monitor, headphones and more.

Individual training:

• One training day per month and a generous training budget for your personal development.

Buddy program:

• An experienced team member will support you from day one to help you get started.

The team

• We are a colorful bunch from different nations and backgrounds. We don't distinguish by religion, gender, age, marital status... For us, the focus is on what you can do!

🪴Our values:‍

MAKE IT HAPPEN 💪🏼

• Drive results - Own the problem, the goal, and the outcome through self-organization and decisions backed by data

• Speak up with courage - Challenge ideas and raise issues directly when it matters

• Getting things done - Be pragmatic, keep momentum, and bring the energy

• Deliver quality impact - Ship solutions that move our mission and strategic goals forward

WIN TOGETHER 💚

• Communicate openly and respectfully - Be transparent, assume positive intent, and set aside own ego when interacting with others

• Help others win - Proactively share knowledge, time, and strengths in an interdisciplinary set-up

• Work across cultures - Learn from others’ perspectives and actively refine own style for trust-based collaboration in a diverse team

• Bring team spirit - Create moments of joy and belonging that fuel big outcomes together

SHAPE THE FUTURE  🚀

• Experiment to learn - Run tests, measure outcomes, treat mistakes as an invitation to learn and adapt insights into action

• Spot opportunities - Stay close to customers and market trends to identify what’s next

• Build user-first innovation - Deliver trustworthy, data-driven solutions and services that set the bar

• Grow yourself - Challenge and reflect on the way you work, seek feedback, and keep developing your skills
  
  
  👉 Sound like you?  📩 https://nextlottogmbh.teamtailor.com/