A small piece of paper with numbers that have the power to change a life forever! Okay... let's replace the paper with an app and one person with 500,000+ monthly users. This is our business!

📌 Your Mission

Ensure marketing decisions (budget allocation, testing, brand vs performance trade-offs) are evidence-based and aligned with marketing science, not driven by platform bias or opinions. This role exists to create consistent, high-quality decisions under uncertainty and to reduce wasted spend caused by wrong interpretation of data and models.

🎯 Your Tasks & Responsibilities

• Weekly: produce decision-ready recommendations (increase/hold/cut/test) by channel, campaign type and creative themes

• Weekly: define and maintain a structured testing agenda (media + creative hypotheses, priorities, success criteria)

• Weekly: interpret and reconcile platform, MMP, last-click, and model outputs (MTA/MMM/incrementality)

• Monthly: Build media planning scenarios that define budget splits across Branding, Retargeting, and Performance, break down investments by platform, and clearly outline expected outcomes, key trade-offs, and risks.

• Ongoing: prepare leadership-ready summaries and presentations

• Ongoing: document key decisions, assumptions, learnings, and “do’s & don’ts” in a shared knowledge base

• Ongoing: leverage AI tools to accelerate analysis, structuring, documentation drafts, and decision preparation (with human verification)

🚀 Your Key Competencies

Must-have

• Strong marketing science understanding (reach/frequency, brand vs activation, diminishing returns)

• Strong attribution maturity (bias awareness across last-click, platform reporting, MTA/MMM limitations)

• Media planning and budget allocation logic (scenario thinking, marginal performance logic)

• Ability to interpret MMM/MTA/incrementality outputs (no need to build models)

• Strong analytical judgment and structured decision-making under uncertainty

• Ability to use BI tools and analytical outputs confidently (reading, validating, questioning)

• AI tool usage as productivity multiplier (drafting, structuring, validation workflows)

• Confident reading and writing queries (joins, CTEs, window functions, aggregations) to validate KPI logic, reconcile platform vs. internal data, and create repeatable self-serve analyses (no need to build core pipelines/models).

Nice-to-have

• Experience in app marketing environments (iOS/Android + web)

• Consulting/strategy background (structured problem framing, exec communication)

• SQL reading ability

• High ownership and accountability (acts as “decision owner”, not a reporting function)

• Clear, structured communication (exec-ready, concise, unambiguous recommendations)

• Strong critical thinking (challenges assumptions, avoids “metric worship”)

• Comfortable with ambiguity and conflicting signals

• Collaborative and low-ego approach (aligns teams, reduces internal friction)

🏆 Your Impact in This Role

• Direct impact on marketing efficiency and growth by improving allocation and testing decisions

• Fewer wrong decisions due to bias and misinterpretation (platform vs MMP vs models)

• Higher learning velocity: faster iteration, clearer “next tests”, fewer random actions

• Stronger alignment across performance, creative, and analytics workstreams

🎓 Your Background – Education & Experience

• 5–8+ years in marketing analytics, performance strategy, growth analytics, or consulting

• Experience in fast-moving environments (scale-up or comparable pace)

• Degree in business/economics/marketing/analytics or comparable

🎁 What we offer you:

Remuneration & work-life balance:

• Competitive salary and trust-based working hours.

• Private health insurance.

• Generous training budget.

• 2 extraordinary team events (4 days) per year.

• Meal benefit.

Communication & trust:

• Open, honest and direct communication. Your ideas are welcome!

• A feedback meeting every quarter to help us grow together.

• We encourage innovation and are open to new ideas that push the boundaries.

Modern working:

• Everything you need for your daily work: MacBook, monitor, headphones and more.

Individual training:

• One training day per month and a generous training budget for your personal development.

Buddy program:

• An experienced team member will support you from day one to help you get started.

The team

• We are a colorful bunch from different nations and backgrounds. We don't distinguish by religion, gender, age, marital status... For us, the focus is on what you can do!

🪴Our values:‍

MAKE IT HAPPEN 💪🏼

• Drive results - Own the problem, the goal, and the outcome through self-organization and decisions backed by data

• Speak up with courage - Challenge ideas and raise issues directly when it matters

• Getting things done - Be pragmatic, keep momentum, and bring the energy

• Deliver quality impact - Ship solutions that move our mission and strategic goals forward

WIN TOGETHER 💚

• Communicate openly and respectfully - Be transparent, assume positive intent, and set aside own ego when interacting with others

• Help others win - Proactively share knowledge, time, and strengths in an interdisciplinary set-up

• Work across cultures - Learn from others’ perspectives and actively refine own style for trust-based collaboration in a diverse team

• Bring team spirit - Create moments of joy and belonging that fuel big outcomes together

SHAPE THE FUTURE  🚀

• Experiment to learn - Run tests, measure outcomes, treat mistakes as an invitation to learn and adapt insights into action

• Spot opportunities - Stay close to customers and market trends to identify what’s next

• Build user-first innovation - Deliver trustworthy, data-driven solutions and services that set the bar

• Grow yourself - Challenge and reflect on the way you work, seek feedback, and keep developing your skills
  
  
  👉 Sound like you?  📩 https://nextlottogmbh.teamtailor.com/